Leveraging Data Insights, Churches Grow Sunday Attendance & Collections
Communio organized and supported an 18-month test with 33 churches spread out between Dayton, Ohio; Jacksonville, Florida; and Phoenix, Arizona that produced a net increase of 10,000 new regular service attendees and more than $370,000 in weekly collections.*
Overall, the below graphic summarizes the growth of the full 18-month experiment, which began in November 2016.
*While the test was 18 months, it was important to track trends in year-over-year figure, because church attendance and giving are highly susceptible to seasonal fluctuations. This provides a more accurate understanding of trends.
in Average Weekly Giving
How it Happened
Throughout the experiment, churches leveraged “Big Data” through a groundbreaking data insights tool developed in a partnership with Communio and a mission-aligned software firm to boost millennial church membership and expand marriage ministries.
Utilizing advanced analytics and modeling, the data insights tool allowed pastors and church leadership to uncover previously unknown ministry needs and challenges within their community and their congregation.
For example, those in the community who fit a predictive model of a non-active church member with a proclivity to attend a house of worship received tailored messages to attract their participation. In many cases, churches were able to get a foot in the door by inviting prospective members to participate in ministries around specific topics informed by the data.
They created a series of ministry activities and messages for specific audiences such as:
- Unaffiliated millennials struggling with debt
- Couples likely to be experiencing marital difficulties
- Those experiencing the normal challenges of parenting young children
- Individuals emotionally open to an invitation to church but who currently are inactive