The Arlington Catholic Herald

This nonprofit saves marriages one Facebook ad at a time

What do going to an amusement park, joining a gym and buying TV dinners all have in common? According to predictive analytics, they’re all signs the person engaging in those activities may be headed toward a divorce. For years, companies have used data about consumers’ purchasing habits to predict other things, such as how they might vote or what other products they might buy. Communio, an Alexandria-based nonprofit, is using that information to save marriages.
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