Two unique churches in Phoenix see remarkable membership growth, greater active participation, and increased giving after focusing their ministry on family and relationship health.
Sun Valley Community Church Evangelical Baptist, Phoenix, AZ
Sun Valley is a multi-campus Evangelical church based in Phoenix. Through the 18-month experiment with Communio, the church’s leadership team had a goal of increasing overall membership and launching a fifth campus in the Queen Creek area of Phoenix. Leveraging the data insights tool, Sun Valley built an audience of non-churchgoers with a propensity toward faith in a five-mile radius of their campuses. They also developed an audience of those with marriages in need. These individuals were then served targeted digital advertising with invitations to participate in programs focused on improving relational and marriage health. Their team also capitalized on major Christian holidays like Christmas to advertise and host large-scale services for non-active, faith-oriented individuals.